Fairview Commercial Lending

www.fairviewlending.com

Effective Date: May 13, 2026  |  Last Updated: May 13, 2026

1. Introduction

Fairview Commercial Lending, Inc. (“Fairview,” “we,” “our,” or “us”) is committed to protecting the privacy of visitors to our website at www.fairviewlending.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices available to you regarding your personal information.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information you voluntarily submit through our Site, including:

• Loan application forms (name, address, property details, financial information)
• Newsletter sign-up forms (name, email address)
• Contact forms (name, phone number, email address, message content)
• PDF download requests

2.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and tracking technologies (described in detail in Section 4), including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited, time spent on pages, and navigation paths
• Referring URL (the site that directed you to ours)
• Device type and screen resolution

3. Tracking Technologies Used on This Site

Based on the Site’s infrastructure and integrations, the following specific tracking technologies are in use:

3.1 WordPress / Divi Platform Cookies

Technology: WordPress CMS with Divi Child Theme

Purpose: Core website functionality

WordPress sets functional cookies to maintain session state, remember user preferences, and ensure the website operates properly. Typical cookies include:

• wordpress_logged_in_[hash] — Tracks whether a user is logged in
• wp-settings-[user_id] — Stores user-specific WordPress settings
• et_pb_ab_view_page_[post_id] — Set by the Divi page builder for A/B testing of page layouts
• wordpress_test_cookie — Verifies that cookies are enabled in the visitor’s browser

3.2 Google Analytics / Google Tag Manager

Technology: Google Analytics (via Google Tag Manager, implied by Google site verification tag)

Third Party: Google LLC

Purpose: Website analytics and performance measurement

Google Analytics is used to understand how visitors find and use our Site. It tracks page views, session duration, traffic sources, and user behavior. Google’s privacy policy is available at policies.google.com/privacy. Typical cookies include:

• _ga — Distinguishes unique users; expires after 2 years
• _ga_[ID] — Persists session state for Google Analytics 4; expires after 2 years
• _gid — Distinguishes users; expires after 24 hours
• _gat — Used to throttle request rate; expires after 1 minute

3.3 Google Search Console Verification

Technology: Google Search Console

Third Party: Google LLC

Purpose: Search performance monitoring and site verification

This meta tag confirms site ownership with Google and enables monitoring of search traffic, keyword performance, and indexing status. No additional cookies are placed on visitor devices by this tag alone.

3.4 Facebook / Meta Pixel

Technology: Facebook Pixel (implied by active Facebook business page integration at facebook.com/coloradohardmoney)

Third Party: Meta Platforms, Inc.

Purpose: Advertising measurement and retargeting

The Facebook Pixel tracks visitor activity on our Site to measure the effectiveness of advertising campaigns and to enable retargeting of previous visitors through Facebook and Instagram ads. Meta’s data policy is available at facebook.com/privacy/policy. Typical cookies include:

• _fbp — Identifies browsers for ad delivery and measurement; expires after 90 days
• _fbc — Stores Facebook click IDs from ad referrals; expires after 90 days

3.5 LinkedIn Insight Tag

Technology: LinkedIn Insight Tag (implied by active LinkedIn company page integration at linkedin.com/company/fairview-lending)

Third Party: LinkedIn Corporation (Microsoft)

Purpose: Professional audience analytics and retargeting

The LinkedIn Insight Tag collects data about visits to our Site to enable conversion tracking, retargeting, and demographic analytics for LinkedIn advertising campaigns. LinkedIn’s privacy policy is available at linkedin.com/legal/privacy-policy. Typical cookies include:

• li_fat_id — Member indirect identifier for LinkedIn ad attribution
• bcookie — Browser identifier cookie; expires after 2 years
• lidc — Facilitates data center selection; expires after 24 hours

3.6 Google Maps / Google Places Embeds

Technology: Google Maps API (used for office address location links and client review display)

Third Party: Google LLC

Purpose: Location display and Google Reviews integration

Our Site displays office locations via Google Maps links and shows Google customer reviews through Google Places/Maps integration. When you interact with these elements, Google may set its own cookies and collect data per its privacy policy.

3.7 Twitter / X Card Meta Tags

Technology: Twitter Card meta tags (twitter:card = summary_large_image)

Third Party: X Corp. (formerly Twitter, Inc.)

Purpose: Social sharing preview formatting

These meta tags control how our pages appear when shared on the X (Twitter) platform. They do not place cookies directly on your device but signal metadata to X when a page is shared or previewed.

3.8 BBB Seal Script

Technology: Better Business Bureau accreditation seal (seal-atlanta.bbb.org)

Third Party: Better Business Bureau

Purpose: Accreditation display and verification

The BBB accreditation seal is loaded from BBB servers and may result in your browser making a request to BBB’s infrastructure. This may allow BBB to log page views where their seal appears.

3.9 Newsletter / Email Marketing

Technology: Email list management service (newsletter signup on site)

Our newsletter signup collects your name and email address to deliver our weekly real estate and finance newsletter. Subscription data may be processed through a third-party email service provider. Marketing emails include an unsubscribe link in every communication.

4. How We Use Your Information

We use the information collected to:

• Evaluate and process hard money loan applications
• Respond to inquiries submitted through contact and loan application forms
• Deliver the newsletter to subscribers who have opted in
• Analyze Site traffic and user behavior to improve our website and content
• Measure the effectiveness of our advertising campaigns
• Comply with applicable legal and regulatory requirements
• Protect the security and integrity of our Site

5. How We Share Your Information

We do not sell your personal information to third parties. We may share information in the following limited circumstances:

• Service Providers: Trusted vendors who assist with website operations, email delivery, analytics, and advertising, all of whom are contractually bound to protect your data.
• Legal Requirements: When required by law, court order, or government authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections.
• Internal Funding Considerations: To the extent permissible by law, for risk management and internal lending purposes, as described in our financial privacy practices.

6. Your Privacy Choices

6.1 Cookies

Most web browsers allow you to control cookie settings through their preferences. You may disable cookies; however, some Site functionality may be affected. Browser-specific instructions for managing cookies:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions

6.2 Google Analytics Opt-Out

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

6.3 Newsletter Unsubscribe

You may unsubscribe from our newsletter at any time by clicking the unsubscribe link in any newsletter email or by contacting us directly.

6.4 Do Not Track

Our Site does not currently respond to “Do Not Track” browser signals. We will update this policy if our practices change.

7. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. We actively seek to verify your identity before assisting you and take all reasonable steps to dispose of personal information in an appropriate manner.

No transmission of data over the internet is guaranteed to be 100% secure. If you have concerns about the security of information you have provided, please contact us immediately.

8. Financial Privacy Notice

As a private lender, Fairview Commercial Lending is committed to the following financial privacy practices:

• We collect customer information from applications, account usage, and other sources only to the extent needed to conduct our business.
• We do not share or sell customer information to anyone seeking to offer their products or services to you.
• We protect your information from unauthorized access using established security standards.
• We exchange customer information, to the extent permissible by law, for internal funding considerations and risk management purposes.
• Any organization providing account services to our company must meet our privacy standards.

9. Children’s Privacy

Our Site is not directed at individuals under the age of 18, and we do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete it.

10. Third-Party Links

Our Site contains links to third-party websites, including regional lending sites (coloradohardmoney.com, georgiahardmoney.com, denverhardmoney.com), social media platforms, and media outlets. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. State-Specific Privacy Rights

11.1 California Residents (CCPA / CPRA)

California residents have the right to request disclosure of the categories and specific pieces of personal information we have collected, the right to request deletion of personal information (subject to certain exceptions), and the right to opt out of the sale or sharing of personal information. We do not sell personal information. To exercise these rights, contact us using the information in Section 13.

11.2 Colorado Residents (CPA)

Colorado residents have rights to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of targeted advertising or profiling. To exercise these rights, contact us using the information in Section 13.

11.3 Georgia and Florida Residents

We process personal data in compliance with applicable state laws. Residents of Georgia and Florida may contact us to inquire about the personal information we hold and to request corrections or deletions where applicable.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Continued use of the Site after changes are posted constitutes acceptance of the revised policy. For material changes, we will provide more prominent notice.

13. Contact Us

For questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us:

Fairview Commercial Lending, Inc.

3535 Roswell Road, Suite 57

Marietta, GA 30062

Phone: 866-634-1270

Fax: (404) 634-0319

Email: Info@FairviewLending.com

Privacy-specific inquiries: Ask for Glen Weinberg at (404) 806-9823

 

Copyright 2026 Fairview Commercial Lending, Inc. — All Rights Reserved

Denver, Colorado Office

1153 Bergen Parkway Ste I #227
Evergreen, Colorado 80439

Telephone: (303) 459-6061
Fax: (404) 634-0319
Email: info@fairviewlending.com